3Puglia, Italy – The Soul of Southern Italy

Italy’s heel-shaped region, Puglia, is quickly climbing travel lists, but it still feels like a hidden treasure compared to Tuscany or the Amalfi Coast. The whitewashed villages of Ostuni, Locorotondo, and Alberobello (with its fairy-tale trulli houses) offer postcard-perfect views, while coastal towns like Polignano a Mare dazzle with cliffside charm.

With its olive groves, turquoise waters, and fresh cuisine, Puglia delivers the essence of Italy without the crowds. Expect 2026 to be its breakout year—so now is the time to savor it before the rest of the world arrives.